Terms of service
Last updated
For the Provision of Public Relations and Agency Services
I. Definition of Terms and Scope of Application
These General Terms and Conditions apply to Rozeva LTD, doing business as Kristina&Co., operating out of London, UK, and servicing clients across the UK, USA, and EU.
The terms “Agreement” and “Order” refer to the contractual relationship between the parties. “Agency” refers to Rozeva LTD dba Kristina&Co.. “Client” refers to the party receiving the services and paying the remuneration.
These terms govern all services provided by the Agency, bypassing traditional agency theater to deliver direct, compounding market presence.
II. Scope of Services
The Agency architects tailored visibility systems designed to establish category leadership without bloated proposals or billable hours. Services are delivered through specific engagement models:
The GEO Protocol™: Designed to influence AI search engines like ChatGPT, Perplexity, and Gemini through high-authority citations and digital knowledge graphs.
The Authority Protocol™: Secures presence in top-tier news and trade publications through active daily media monitoring.
The Broadcast Protocol™: Targets elite business, leadership, and industry podcasts, including full booking coordination and pre-interview dossiers.
The Capital Catalyst Protocol™: A high-velocity engine targeting venture capital reporters and financial media for founders navigating active fundraises or M&A.
Custom Projects: Tailored for high-stakes launches, corporate M&A, or global announcements.
6-Week Guarantee: For new partners, if the Agency does not secure the first piece of media coverage within the first 6 weeks of activation, the Agency will refund the Client's money.
III. Workflow, Approvals, and AI Integration
Onboarding: Client engagements begin with a single 90-minute executive deep-dive interview to map industry expertise and extract the Client's worldview.
AI Voice Profiling: The Agency securely trains a private AI model to capture the Client's exact voice, ensuring pitches sound like an industry expert rather than a generic PR marketer.
Approvals: The Agency operates on a streamlined 15-minute daily approval workflow. Clients receive polished, ready-to-send pitches directly via WhatsApp, Slack, or email for a 3-minute review. The Client maintains total editorial and factual control.
IV. Fees and Payment Terms
Retainer Fees: Services operate on flat monthly retainers with zero hidden fees and no billable-hour surprises. Standard packages range from $4,000 per month for The Authority Protocol, $5,000 per month for The Capital Protocol, to bespoke Custom Projects starting at $10,000.
Invoicing Schedule: An initial invoice covering the first quarter is due upon signing. Services will commence only once this initial payment has been settled. All subsequent billing will be issued quarterly and is due upon receipt.
Fee Increases and Penalties: A 3% annual fee increase applies after 12 months of service. Invoices unpaid after 60 days are subject to a 5% late fee per month on the outstanding balance.
V. Expenses and Additional Services
Reimbursable Expenses: The Client shall reimburse the Agency for reasonable out-of-pocket expenses such as newswire distribution, clippings, travel, online tools, and subscriptions.
Pre-Approved Third-Party Costs: Depending on the selected protocol, the Client explicitly pre-approves necessary third-party campaign expenses, which may include Qwoted Exec Intelligence, PodPitch Placement, or algorithmically optimized "SOAR" press releases. Any additional out-of-pocket expenses not listed in the Client's specific statement of work that exceed $500 shall require prior written approval from the Client.
On-Site Support: If requested, the Agency will provide on-site support at conferences or events at a flat rate of $1,500 per day, plus sensible economy plus travel and accommodation expenses.
VI. Confidentiality and Intellectual Property
Confidential Information: The Agency acknowledges that it will have access to trade secrets, innovations, customer lists, and business processes owned by the Client. The Agency agrees not to disclose or use any of this information during or after the term of the Agreement, except as required to execute the services.
Permitted Disclosure: The Agency may disclose confidential information to its employees, contractors, and affiliates who need to know such information to provide the services, provided they are bound by the same nondisclosure obligations.
Client Property: All files, records, original artwork, and media lists relating to the business of the Client remain the exclusive property of the Client. Upon expiration or termination, the Agency shall immediately deliver all such files to the Client.
VII. Indemnification and Non-Solicitation
Indemnification: Each party shall indemnify and hold harmless the other party, its officers, directors, employees, and agents, from and against any claims, losses, liabilities, reasonable legal fees, and expenses arising from a breach of this Agreement, misstatements, or omissions made by the indemnifying party.
Non-Solicitation: During the term and for one year thereafter, neither party shall hire or solicit the other’s employees without prior written consent.
VIII. Term and Termination
Term: Agreements commence for an initial term of six (6) months, unless otherwise specified.
Termination:
By mutual agreement of both parties.
By either party following the Initial Term with 30 days’ written notice.
By either party for a material breach, provided 30 days' written notice is given detailing the breach, and the breaching party fails to cure it within that 30-day period.
If either party becomes insolvent or files for bankruptcy.
Upon termination, the Client shall pay all undisputed fees and approved expenses accrued through the effective termination date within five (5) business days.
IX. General Provisions
Governing Law: This Agreement is governed by the laws of England and Wales.
Jurisdiction: Disputes shall be resolved exclusively in English courts.
Severability & Execution: If any provision is deemed invalid or unenforceable, the remaining provisions will remain in effect. Electronic signatures and counterparts are acceptable.